The selling formula is a mixture of getting your readers to understand your offer and giving them a clear way to get back to you. Here are some tried and tested tips to be aware of before writing your copy:
1. Picture your audience - Always keep your target audience in mind and give them a bit of background; picture how they spend their day, what’s important to them, their age, what they have bought from you and their reasons for doing so. This makes your copy relevant and targeted.
2. Follow an objective - When you have an objective in mind, you can provide your readers with a clear view about your offers, this should come across casually but firmly and not seem overly formal. Describe your products and services the way you would speak about it with a friend.
3. Explain the benefits - One of the most important tips for writing great copy is to highlight the benefits of your offerings. Enlist all the ways in which your offer benefits readers and ensure these advantages stand out in your copy. Your readers are spending precious time to read what you have to say; you have to let them know that it is worth their while.
4. Use subheads and bullets - No one is interested or has the time to read a long page about what you have to offer. Get to the point, and get there fast. Subheads are a great way to make readers focus on important details, bullets allow readers to get a quick idea of what you are selling. Subheads and bullets ensure readers get an idea of what you are talking about by simply glancing at your marketing copy.
5. Use effective Subject Line - Pay attention to your subject lines and your headlines. Your subject line needs to communicate your email message precisely. Keep it short and sweet and make your headline a real attention grabber. Your heading is what compels your reader to read further. Tip: create your subject line and heading after you have finished your email body for better results.
6. Make use of testimonials - Customer quotes and testimonials are proven to be an excellent way to sell what you are offering. Make sure the customer quote that you include explains why the customer loves your product or service. Also include your customer’s name and other relevant details, as this makes your testimonial more credible.
7. Be unique - In this highly competitive era, the uniqueness of your offering can play a huge role in your success. A run of the mill offer will not interest your readers. The more unique your offer is, the more it will intrigue and excite your readers. So make sure your offerings are distinct, one of a kind and stand out.
8. Be positive - When writing marketing copy, avoid using words such as 'hope', 'ish', 'try' and 'perhaps'. Instead, use direct and positive words such as 'will' and 'can'. Such words make your readers trust your offers and go a long way towards making them believe in what you have to say.
Keep all these points in mind and you’re sure to run successfull email campaigns!
